Photo Credit: Buffet Digital. Client: Pure Pops.

In their words

Alice Storey: PURE POPS

Katie is the piece we didn't even know we were missing! Her intuition and ability to articulate our business has driven us forward in a clear and easy path. She is completely part of the Pure Pops team.

Trudy Cockroft + Wil Heringer: CHOW CACAO

Just what we needed! It was so refreshing to sit down with Katie (and fun!) to really get to the core roots of our business and create a clear strategy. Prior we had so many ideas and opportunities for the business it was quite overwhelming. We came away feeling revived, focused, excited and ready to put our plan into action. Our time spent with Katie was so valuable to us and we recommend her to any business looking to take it to the next level.

Kate Dalton: MAYDE TEA

Being the sole owner of our company, it's easy to become a bit stuck, and often not see an outsider's perspective to know what our audience needs. As a therapeutic tea brand, I naturally put a lot of focus on the medicinal properties of our products, as well as the sustainability aspect of the business. We have now equally focused on the flavour profiles of our products, because after all, our teas are delicious, and this needs to be communicated to our audience through reviews and feedback. Working with Katie has brought light to this, we’ve worked on how to communicate this well, and it has helped our customers understand our product, and become more comfortable becoming a customer.

Susie McIntosh: COMMA

It’s really hard to find people who can innately understand your brand, but Katie just gets it. Comma was in a stage of transition and growth and Katie helped to carve a path so we could move forward knowing what we stood for, what products and services best represented our brand and how we were going to sell them. Sometimes I’d get too busy working in the business and forget to work on it, Katie inspired me to work back on it!

Melissa Watson: RUPERT MARGOT

I wasn't sure what to expect as I like to keep an open mind. I left being blown away by Katie’s strength to listen, her precise interpretation skills and insightful wisdom. Thank you Katie for taking the time to care, a rarity these days.

Helen Barnett: BAM-BAM CREATIVE

Katie is insane at actively listening to your dribble and turning it into something that actually makes complete sense! When she says taking your brand from confusion to clarity — you really won’t fully understand how or what that means for your business until you’re sitting in the chair opposite her. She truly is a wizard!

Nat Woods: THE CORNER PALM

It can be daunting to open up yourself and your business to someone external, particularly when you're feeling a bit stuck or directionless, but Katie's warm personality and deep listening quickly put us at ease. Her strategic mind ticks over quickly as you talk and she distils everything you say into a clear strategy and way forward. Her distinction between our vision and our goals was an enlightening way to frame what we wanted to do and how we needed to get there, meaning that we can now sense check every decision to make sure it's fulfilling both our vision and our goals. As someone who is also firmly grounded within the local business community, she quickly helped us connect the dots of how our new projects could work well with other local businesses or groups. After just two sessions we feel much more clear and confident about our path forward.

Lucy Tweed: EVERY NIGHT OF THE WEEK

I enlisted Katie to help me realise a dream and help me turn it into a vision. Our connection was one of fortuitous events. That moment when you discover a passion and suddenly seek to engage it, all the time, because you know you have something to offer. Through a conversation, that lead to a phone call that resulted in an email I landed on a website with the smiling warm face of Katie. 

Stoked is an understatement. But workshopping with Katie felt like a meeting of equal minds. Her ability to sort your grand idea into an approachable project is akin to a a 50’s telecom switchboard operator. Aligning creativity and strengths with deft confidence. She knows how to listen and guide. 

I can’t recommend her highly enough. 

Heidi Briggs: CRUM (HEIDI FLORA)

When I first sat down with Katie, I really needed help articulating our company values - she seamlessly crafted them with me. I also had no real tangible goals or direction and I left our first session feeling really clear on what it was I needed to do next. I would absolutely recommend Katie to anyone in the initial stages of branding or whenever they really want to dive deep into their business at any stage - I'll be checking in with Katie again as the business grows, and to keep myself and the company clear with our visions and goals.

BESS PRESCOTT: CREATURE YOGA

If you have a business (or are thinking about starting one), I highly recommend working with Katie. She helped Tahl and I to refine our vision for Creature Yoga, work out our priorities, and simplify our lives.

Dayle Larter: NUNI WELLNESS

Working with Katie is like brand therapy. I think everyone needs to do it!

Katie is a positive ‘can do’ brand strategist with vast experience. She was able to immerse herself in the business and think through logically what is required to take my business to the next level, all the while keeping in mind my time constraints as a #mumpreneur. My time with Katie has played a critical role in eliminating the over-analysis paralysis I was suffering from as Chief Everything Officer, while at the same time unlocking the potential of the business. I’d recommend her to anyone at any stage of their business journey to enthusiastically drive the business to achieve their desired results. You’ll walk away with a framework to keep on task - far more focused on what you are doing, how you are doing it and why you are doing it; and far less confused about trying to be everything to everybody.   Katie is a positive ‘can do’ brand strategist with vast experience. She was able to immerse herself in the business and think through logically what is required to take my business to the next level, all the while keeping in mind my time constraints as a #mumpreneur. My time with Katie has played a critical role in eliminating the over-analysis paralysis I was suffering from as Chief Everything Officer, while at the same time unlocking the potential of the business. I’d recommend her to anyone at any stage of their business journey to enthusiastically drive the business to achieve their desired results. You’ll walk away with a framework to keep on task - far more focused on what you are doing, how you are doing it and why you are doing it; and far less confused about trying to be everything to everybody.   

Liz Cook: One Seed Perfumes

Since working with Katie, we've seen massive changes - our brand has been refreshed, has a clear strategy and we’ve seen sales increase dramatically. I came away from our workshop feeling like I’d found my energy again for our business, like I had a renewed sense of who we were and the possibilities for the future. She enabled me to take pressure off finding the right people and testing them out, because she brought in everything and everyone to put the steps right in front of me. Whoever she recommends I go with and she’s been right every time. She brings more than 10 x the value for what you pay.

Sally & Scott Tulloch: FARMER JO FOODS

We loved chatting to Katie about FJ. She understood us so quickly, and the path forward is now a clear one.

Carly Willoughby-Rolls: MINIMALISTA

It feels like everyone on the internet is at the ready to coach, consult or strategise AT you with a big, fixed plan, strategy or thing for you to implement wo-to-go — often based on what they’ve read as being “best practice” or what they've picked up from some guru or their own experience without having tried and tested it in various settings.

What sets Katie apart is that she sits with you, at that high point of strategy, and helps you get clarity around how YOU will make great decisions — decisions in alignment with your own personal business and vision.

Not only that but she brings with her, into your personal session, a formidable combination of her decades of agency experience and personal expertise, her well and widely read informative base and her personalised, warm way of doing things — leaving you feeling heard, understood and supported.

The decision making filter you walk away with is like a sturdy guide post. It means that at any juncture, while you are implementing your business on a day-to-day, you are empowered to choose the tactics and methods that benefit you, by running them through that decision making process.

Ina Odak: WORK LIFE MAMA

As a coaching professional, one of the hardest things to do is take your own advice. Working with Katie to get crystal clear on end of year priorities was so valuable, as was coming away from the session with a decision making filter. I loved Katie's relaxed approach and guidance in helping me frame up lots of ideas into a concise plan of action.

Nim De Swardt: CONSULTANT

Katie is the secret piece of your strategy puzzle. When you are facing forks in the road she paves new paths of epic potential. Having worked in large companies with automatic access to great strategy sparring partners I never predicted to find such a high value brains trust in Byron Bay. Katie’s exceptional expertise and dedication makes her an incredibly valuable strategy sparring partner.

Khara Williams: HERDE

Katie’s unbelievable wealth of knowledge and experience has been amazing, in particular with my business model, providing focus and defining my Who, What, How and Why. She could unpick my thoughts and then help me articulate in a way that made me feel so comfortable, which then made me feel like I had known her for years. I now have full clarity to move forward in my business knowing that I have always got Katie there by my side.

Kate Williams: NODO

Katie came highly recommended by a colleague. She helped refine my business’ purpose and gave me clarity on which direction I should focus my efforts, based on insightful market research which outlined future trends. Katie also has reputable connections and was able to put me in touch with some key players based on outcomes from our workshop.

Chris + Meagan De Bono: MERU FOODS

Katie Graham has been a great resource in refining our marketing strategy and helping us execute it with excellent results. We are looking forward to continuing to work with Katie as our business grows. 

Kate Kendall: ACTIVE YOGI

Katie has been a treat to work with. I feel like she not only just ‘gets’ my brand but lives it whenever we’re working on a strategy together. I’m excited about our plans moving forward and know her work to be thorough, inspired and wholehearted. 

Tedy Altree-Williams: COCO TRIBE

Katie offers incredible insights from a global and local perspective and then creates a very targeted strategy for business growth for each client. She’s very transparent and professional and we’ve developed a solid, successful working relationship. 

Terase Davidson: TASTE BYRON BAY

Katie is a breath of fresh air! She’s helped me workshop, streamline and solidify ideas, concepts and strategies to assist me in building on recent successes and continuing to grow my business. Working with someone of Katie’s calibre has meant I can focus on growth opportunities and areas in the business that represent better revenue returns. She’s proven to be an amazing wealth of knowledge! 

Inoka Ho: COCKTAIL CO.

Katie helped me see the wood for the trees, so to speak. She has helped me consolidate my thoughts and build a cohesive plan/strategy. I’m grateful for her steering and direction, and think I’ll be spending this time/money annually to work with Katie to help me stay ahead and not entrenched in the business, but moving forward.