ABOUT KATIE GRAHAM
Katie is an experienced brand growth consultant, who can help navigate you from confusion to clarity, so that you can focus on driving business growth.
She is a professional "problem solver" (aka strategist, who also moonlights as a home cook, yoga teacher and holistic health coach) who lights up at finding meaningful ways to help good people find clarity by connecting the dots. How? She uses her years of agency, in-house and consulting experience with big and medium sized businesses and brands, combined with her finger-on-the-pulse when it comes to culture, consumer research and trends, to help the little guys, and genuinely connect with people: creating lasting relationships that are balanced and sustainable.
“People who run or work in smaller business try to do so many things. It’s overwhelming! Meeting with growers and producers, dreamers and doers and finding out the why behind what they do really sets me on fire. I dig deep to work out where they want their business to be and why, so that I can give them the focus they need to get to that place. I help them focus on how to tell the story of their product and connect with the right people so they can grow their business while staying true to their values.” – Katie Graham
Where can you find her?
At her laptop, scouring the farmers markets, in the kitchen at home, in her favourite cafes and restaurants or in a yoga class (practicing or teaching) – between Sydney and Byron Bay, in Northern New South Wales, Australia.
WANT TO KNOW MORE ABOUT HER JOURNEY?
Katie started out in hospitality, at Sydney’s waterfront venues Wildfire and The Loft, before joining Heineken as a merchandiser for the Rugby World Cup. A stint in events, marketing and PR at the iconic Kingsleys Steak & Crabhouse and a few years in corporate affairs for large media companies, eventually led her to seven years at a multiple-award winning PR and social media agency in Sydney. As Strategy Director, Katie spent seven years peeling back the layers of businesses to find out what drives them. Exploring orthodoxies, harnessing trends, and examining culture and consumer behaviour – to find new opportunities for growth and the smartest ways to communicate.