Brand Clarity Strategy
Brand Clarity Strategy
My signature workshop formula, designed to give you clarity on your brand, your goals, and your path to success.
Who is this for?
Anyone either starting out on their business journey, or wanting to scale-up an existing business.
Feelings of overwhelm, indecision, over-analysis paralysis, or confusion.
What we’ll do:
We’ll kick off with a questionnaire which helps me understand you and what you love about your brand.
Before we meet, I’ll conduct in-depth market research into your brand and industry, assessing the macro consumer and cultural trends to provide market context and identify opportunities.
Then we’ll meet face-to-face to workshop your brand together for three juicy hours. My first task is to listen, but I’m not afraid to give straight answers. What I’m digging for is the nitty gritty, the heart of your business. I will always offer you a no-nonsense perspective.
Together we’ll step outside your brand to give you a clear understanding of who your brand is, articulate exactly what it is you offer, and how you do it — the three pillars which make you unique. We’ll hone in on who your customer is and what your strengths and weaknesses are. We’ll zoom out and look into the future at where you want to be, and I’ll give you some bigger picture context by drawing on global cultural and consumer trends.
You’ll walk away with a one-page brand strategy and a strategic challenge, so you can immediately move forward with taking your business to the next level. The brand strategy is delivered in a super-simple format to ensure you can use it to brief other people on your brand too.
Once you’ve let my findings marinate for a little while, we’ll get together for an hour of power, to work on your bespoke, actionable and clear next steps.
Core Brand Strategy Clarity Package:
In-depth market research + pre-workshop questionnaire + 3 hour strategy workshop + full market research findings, workshop notes and strategy outputs + 1 hour follow-up session
Brand Strategy Clarity + Support Package:
In-depth market research + pre-workshop questionnaire + 3 hour strategy workshop + full market research findings, workshop notes and strategy outputs + 3 months of strategic support (fortnightly calls and email access)
Ready to go from confusion to clarity?